E Commerce Case Study 1

knave 163-165, s 1-3 1) Prepare a invoice in which you analyze the marketing communicate conflicts and thunder mugnibalization issues that Lvirtuosoly planet faces as it is soon operating. Suggest solutions that might reduce the receipts losses or operational frictions that go from these issues. a) lone(prenominal) Planet has several forms of marketing channel conflicts and cannibalization. These forms range from print media, to cyberspace videos, to television shows and even perish services. Cannibalization is perspicuous w here(predicate) numerous of the books are now cosmos substituted for forums, online articles, and digital photo galleries.Some of these parvenue electronic forms of media are even subscription ground. I forecast that Lonely Planet needs to persevere its major business entities expose from one a nonher and try a separate name for each category. These could be impoverished down into set off services, publications, and strictly online based med ia social networking website. The publications can retain the Lonely Planet name. The social networking site could lose a fresh name and look, tho be mentioned that it is brought to you by the same passel that bring you Lonely Planet. The same goes for travel services.This provide keep peoples purchases separated with the bank to buy from different vendors, but with the musical accompaniment of a trusted company. 2) Prepare a list of new products that Lonely Planet might introduce to narrow receipts of profit technologies (including wireless technologies for mobile devices) and approach clients concerns ab appear the timeliness and up-to-dateness of discipline in the printed travel guides. Briefly soak up any problems that Lonely Planet allow for face as it introduces trine new products. b) There are more options to take advantage of Internet technologies.One is as wide as developing an application for mechanical man and IOS devices. This will allow people the off ice to use their current location and produce the app search quickly for them attractions nearby with step to the fore having to display case a single word. The app can besides give real time updated articles that will be current to the reader/traveler. This will blow away the concerns about issues with currency and outdated articles. Again, as this product is introduced, I believe it should have its own recognize name, but be backed by Lonely Planet. If people figure out that it is this asy to access articles for free and the comfort and doojigger of them being right in the address of your hand, a subscription may have to be implemented, but lets say the first three are free. A digital bridge to the once printed publications is cannibalization. Being that the printed publications is such a giving part of their revenue, this may require to be thought about and tried thoroughly before it is implemented. 3) Many doglike Lonely Planet guests carry their travel guides (which can be several atomic number 6 pages thick) with them as they travel around the world.In many cases, these customers do not use large portions of the travel guides. Also, Internet access can be a problem for many of these customers while they are traveling. Describe a product (or products) that might address this customer concern and also yield redundant revenue for Lonely Planet. Your answer here could build on ideas that you developed in your solution to part 2. c) These customers may unavoidableness to have the convenience of using a physical travel guide at home to plan out their destinations.A earn to not having to carry a thick, touch hundred-page book would be enormous. This is where a integral digital copy or single(a) chapters could be sold and used on handheld devices such as e-readers, tablets, and smartphones. The customer could also print out the sections they desire to have handy while out and about if an electronic device is not applicable for the location tha t they are visiting. These digital copies do not require Internet access, except for the initial download. This is perfect for areas without this face of amenity.